Blar i Brage NIH på forfatter "Johannessen, Tuva Witzø"
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Exploring Norwegian sponsors´ strategic management of sponsorship portfolios: A qualitative case study
Johannessen, Tuva Witzø (Master thesis, 2021)The increasing professionalization of sponsorships has led to a more demanding sponsorship market both for sponsors and sponsees. This master thesis has aimed to investigate consumer-response-focused considerations that ...